How to be a GREAT Product Manager
My friend Saeed has written a wonderful series of articles on product management. In his latest post, he writes,
In my early product management jobs, I focused a lot on the process of product management. A CEO of a startup I worked for told me that my approach to product management was “very academic” in nature. He viewed himself as a “get it done by any means necessary” entrepreneur, while I viewed myself as a ”get it done right” product manager.
I find many entrepreneurs are so focused on getting it done that they build a business that cannot support growth. As Saeed puts it, product managers ensure that we ”get it done right.”
The startup was a very sales/deal driven company, as many startups tend to be. Putting product management in place in such an organization is not easy. But having a process focus is very important for a product manager.
The "process of product management" is such an important distinction, isn't it? In a startup, almost everyone supports sales to one extent or the other but as Saeed points out, the product management job is to create repeatable products rather than one-time offerings.
The job of product management is a strange but wonderful intersection of business, technology, marketing, project, and process--all combined with deep market knowledge.
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