How to Be A Good Product Team Leader

As a product manager, product marketer or anyone who leads the product team regardless of title, this letter from Ben Horowitz is a good reminder of what we should focus on. While I could push back on architecture and alike, the requirement to know the market is central all the items referenced by the author.

Rob Jensen

Rob Jensen

Rob Jensen is vice president of marketing for Ignite Advisory Group (, a consultancy that helps B2B companies manage their customer and partner advisory board programs. Rob has more than 20 years of experience in marketing, communications and business development leadership positions with leading enterprise software and technology companies. Rob has successfully overseen groups that generate global awareness, increase lead generation and enable sales teams. In addition, he specializes in initiating, managing and facilitating customer and partner advisory board programs in the U.S. and abroad. Contact him at

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