how many product managers by revenue?

Our annual product management survey reveals that a typical product manager has three products to manage. The number of products per person tends to be higher in older companies but perhaps that's less a function of age and more a function of product revenue. Maybe the relevant comparison is revenue instead of products.

My friend Saeed at On Product Management is running a survey to get some numbers on this issue. He writes,

After reading my article, “You can never have too many Product Managers“, the person asked me whether I knew of any published numbers that provide guidelines for the number of product managers a company should have relative to its revenue.

What do you think? Come offer your experiences to the survey. Saeed will post results on his web site soon.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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