How LoJacks Latest Product Helped Rescue Faye Jones | Fast Company

Neil Baron of Baron Strategic Partners shared this story, published in Fast Company:
On March 23, 2011, Faye Jones, a 71-year-old Philadelphia resident who suffers from Alzheimers wandered away from home and did not return. Detectives located the woman, who was sitting inside of an unlocked vehicle, approximately eight blocks away. The woman was later returned unharmed, despite the cold temperatures and the fact that she was only wearing nightwear. Fortunately, her husband Elijiah had purchased a bracelet which enabled the Philadelphia police to locate her within an hour. The bracelet contains a transmitter that the police locate using special tracking equipment. The bracelet and the special police tracking equipment are provided by the SafetyNet division of LoJack. A company known for stolen vehicle recovery is now in the business of saving lives.
via How LoJacks Latest Product Helped Rescue Faye Jones | Fast Company. Fascinating story about how LoJack--the car-finder product--has been adapted to help find Alzheimers patients. The key, of course, is that they didn't just guess what people wanted; they interviewed primary caregivers. And finding a lost parent is different than finding a lost car. Different emotions. Different value proposition. Read the full article! My daughter has started a company called NoAgenda Homeschool and since January, she has interviewed over 100 parents about their challenges in homeschooling. How many interviews have you conducted lately? When you're considering a new market, what is your first step? Start by interviewing some potential buyers and users.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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