How do you get someone to listen to you?

We know we're supposed to discover market problems by visiting the market and observing products. Yet it sometimes difficult to know how to get people to listen and to share their problems. David St Lawrence writes, "I was looking for contributions to augment the examples I had collected. Without missing a beat, the young man on my right asked me, with a wicked grin, 'How do you get someone to listen to you?'"

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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