How do we create personas?

Scott Sehlhorst of The Tyner Blain blog comments on personas:

We mentioned the creation of personas in our overview of the interaction design process. In this post we will talk in more detail about how to create them. We will cover identification and prioritization of the personas, defining the practical and personal goals for the personas, and creating the anecdotal stories that give each persona an identity against which we can make design decisions. Scenarios are also defined for the primary personas, which drive the creation of the functional requirements specification.

Read how to create personas for goal-driven development.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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