Highlights from our 15th Annual Survey

Respondents to our survey said they spend just two hours per month on win/loss. And just 31 percent of those who responded to the 15th Annual Product Management and Marketing Survey said that performing win/loss was their responsibility. That’s a big missed opportunity, as win/loss is not only a great way to learn from the market about how both your products and your company are doing, but it’s a way to potentially earn more money. Our survey showed that those who spent more time in this area earned $11,250 more on average. To read more about these and other insights—including the one thing respondents would change to make their companies better—view our full survey.

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