Google Reader rules!

How do you read Looks like Google Reader wins the contest for RSS Readers by a wide margin--at least for the readers of And what do you do as a product manager when your competition has the market-leading position AND is free? I dunno. I think it means you need to look elsewhere for revenue. Instead of competing head-to-head with a dominant (and in this case, free) product, look for personas that are not well-served by the generic solution; find a niche that needs tailoring for their special needs.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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