Give Buyers What They Want
In the last two years, business technology buyers have increasingly adopted consumer-like behavior as they evaluate products. They now complete more than half of their evaluation process before contacting sales, and they seek opinions from other users ahead of vendors and analysts. In fact, two-thirds search online for peer reviews or testimonials, according to a Google study. Most importantly, technology buyers value peer insights above other sources across the entire purchase cycle. In this month’s Pragmatic Institute webinar, TrustRadius CEO Vinay Bhagat will share examples of how high-growth software companies are embracing transparency and using reviews to meet their buyers where they are, accelerate sales and improve products and customer service. You’ll also learn how to share best practices to scale and harness a strong online review presence. Register now!
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