Give Buyers What They Want

By Pragmatic Institute Nov 9, 2015

In the last two years, business technology buyers have increasingly adopted consumer-like behavior as they evaluate products. They now complete more than half of their evaluation process before contacting sales, and they seek opinions from other users ahead of vendors and analysts. In fact, two-thirds search online for peer reviews or testimonials, according to a Google study. Most importantly, technology buyers value peer insights above other sources across the entire purchase cycle. In this month’s Pragmatic Institute webinar, TrustRadius CEO Vinay Bhagat will share examples of how high-growth software companies are embracing transparency and using reviews to meet their buyers where they are, accelerate sales and improve products and customer service. You’ll also learn how to share best practices to scale and harness a strong online review presence. Register now!

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

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