Getting Your Priorities Straight

Jacques Murphy writes:

A major challenge that faces every software product is determining the priority of the oh- so-many suggestions that come to Product Management as requirements for the next release. This is one of those areas that wind up containing a heavy dose of mystery masquerading as rocket science. Requirements get prioritized using a complex formula that is far from formulaic. The path to well prioritized requirements may be narrow, but it's not straight by any means. Read Getting Your Priorities Straight.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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