Geisman on Pricing
My friendis offering his next week at The Hyatt Harborside Hotel in Boston. He explains,
Pricing is important today because products change frequently, competition is intense, and software development and delivery costs are shrinking. New software business models, such as on-demand/SaaS (Software as a Service) delivery, are threatening traditional software companies. Whether you adapt to these new models or address them another way, a tactical pricing error will hurt your company.
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