Geisman on Pricing

My friend Jim Geisman is offering his Software Pricing Workshop next week at The Hyatt Harborside Hotel in Boston. He explains,

Pricing is important today because products change frequently, competition is intense, and software development and delivery costs are shrinking. New software business models, such as on-demand/SaaS (Software as a Service) delivery, are threatening traditional software companies. Whether you adapt to these new models or address them another way, a tactical pricing error will hurt your company.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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