From PR Daily: Print Revenue Continues Its Decline
If advertising in print media is working for you keep doing it, but keep in mind readership continues to decline, and the economic engine that drives print - advertising - is going down with it.
The Associated Press reports that the industry is at a 27-year low when it comes to generating ad revenue. Combined print and online ads brought in $5.6 billion in the first quarter, compared with $6 billion a year ago. No surprise there. Advertising in newspapers is akin to slapping your logo on a post-iceberg Titanic, and the only people paying attention are the members of the string quartet.Read the entire article on PR Daily.
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