From consultation to standardization

Even a successful supplier of custom tailored technology can only go so far. Eventually, to sustain revenue growth, a company needs to have standard products and sales practices. At a June 8 meeting of the Pittsburgh Product Strategy Network, Vocollect Product Manager Brad Wyland offered a case study of how his company created the tools and mentality required to successfully launch a standardized product in a market accustomed to individualized solutions.

Read From consultation to standardization from the Pittsburgh Product Strategy Network.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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