Friday funny: Hertz

Hertz has offered me the honor of joining their frequent renter program. For only $450, I can get a car whenever I want. Huh? Don't I already get that? I have never been unable to rent a car... from Hertz, Enterprise, Avis, or everyone else! Oh, and preferred parking. Nice. (Actually, now that I mention it, it seems that they have been parking my rental car as far away as possible. Maybe they're softening me up for this ludicrous offer.)

Since when does buying a commodity require a premium price? Seems to me  that someone in the Hertz marketing department is smoking their own brochures.


Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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