Friday fun: getting the names right

Webex sales promo

This reads, "Do you have any money? Let's talk about how much we want your money."

But it could read, "Dear James, this is the information that we have on file for you. Click here to update your info." I'd be glad to update my info but I'm not gonna engage with a sales guy who doesn't even know my name. 

This is bad, no matter whether it was initiated by an individual sales guy or by the marketing dept. Given the poor grammar, I have a guess which it was.

(By the way, no one in my family is named James).

Read this rant by David for more on annoying email marketing.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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