Friday Fun: customer advisory survey

Using a customer advisory board is one way of listening to the market and keeping your product focused on solving real problems. The trick, of course, is that you should be listening more than talking. Nature gave us two ears....

CAB Exchange is conducting the first best practices survey of Customer Advisory Programs. Our friend Bill writes,

I'd like to invite your clients to participate. Those who do so will receive a free copy of the completed survey results and analysis (a $200 value). In addition, they'll receive a discount on the registration fee to next month's CAB Exchange Summit.

Take the survey here.

Learn about the CAB Exchange Summit.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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