Friday fun: Cheesy Little Love Song

I've been seeing marketing in everything lately. It's in the way you build your products, to the way you build your web site, to the way you use permission or interruption promotions, to the way you answer the phone (or don't!). Marketing is the promise you make and the promise you keep.

The challenge is that I'm teaching people to be agile and the marketing people are going, "WHOA! Let's put that into a waterfall, shall we?"

 Justin Taylor isn't waiting for the "establishment" to promote his album; he has started a "New Rules" campaign for marketing his new album with this video of Cheesy Little Love Song on YouTube. It's just him and a guitar, no overdubs or loops necessary. And he can PLAY! None of that American Idol preprogrammed junk.

Other videos to enjoy are Andy Mckee doing Africa by Toto and Pino Forastiere playing Fase 1 from Why Not?. Of course another fun video is The Alternate Routes' new song "Asked You Twice" (Also available on iTunes and

Good marketing takes patience. Build a good product (or song or video) and begin a series of campaigns to spread the word about it. Let people rave about your product and the money will find you.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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