Friday fun: "I don't know how to do that."

This may be one of the best commercials ever made. And I think about it often as we attempt to incorporate agile methods in a market-driven world. Or while we're implementing product management in an agile world.

PS. In a similar vein, one of the worst commercials claims that you are a child and are too stupid to do your jobs.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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