Four Destructive Myths Most Companies Still Live By - Tony Schwartz - Harvard Business Review
Myth #1: Multitasking is critical in a world of infinite demand. This myth is based on the assumption that human beings are capable of doing two cognitive tasks at the same time. We're not. Instead, we learn to move rapidly between tasks. When we're doing one, we're actually not even aware of the other. Read more in Four Destructive Myths Most Companies Still Live By - Tony Schwartz - Harvard Business Review.
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