Find Your Competitor’s Achilles Heel: Post-Sale Questions for Customers
By Sean Campbell Competitors’ customers are treasure troves of insight. Not only can they tell you how satisfied they are with the competitor’s product or service, they can also clue you in about why they picked the competitor in the first place. In other words, you may learn why you missed out and how to have the winning solution the next time around. The following questions are designed to ask customers who have used your competitor’s products for some time to bring insight to:
- How the customer came to the competitor
- How satisfied they are with the competitor’s solution
- Whether and when they may look elsewhere
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