Final 4: Market Definition vs. Product Roadmap









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A product roadmap lets everyone in your company and market know where you are headed. However, you must know your market—how big is it, what it is comprised of, if there a fan base big enough to support your product—in order to define what success will look like. So, which team will give us their all in the defining moments? Who has the skills to blaze their own trail and create a moment in history? Who will take their rightful seat on the championship stage? Analyst Commentary Product Roadmap is expected to start of strong, taking the driver’s seat in this match, and will use the full court to show off their impressive skill set on the floor. Market Definition, on the other hand, will find a way to dig deep and answer back. Do they have the goods to pull it off and show us the true definition of a comeback?



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