Final 4: Buyer Persona vs. Channel Support


In this corner you have Buyer Personas (representing the Go-To-Market region), with a really clear understanding of your archetypical buyers. In the other corner you have Channel Support (representing the Sales Readiness region), wowing your qualified buyers already in the funnel with your star “A” team. Which team do you think deserves a shot at the Championships? Analyst Commentary Buyer Personas will demonstrate their desire to win and fans won't be disappointed as they'll exceed their expectations on the court, but rumor has it their coaches have bought the officials. Channel Support on the other hand have all the coaching they need to win a regular season game and continue to have great fan support, but can they close it out alone on the big stage?

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