Empower Your Sales Team to Sell at Your Price [Podcast]

Pragmatic Institute instructor and pricing expert Mark Stiving interviews Reed Holden, founder of Holden Advisors and the author of several books on pricing. Reed discusses how to create a strategy to solve market problems using services to differentiate your product and gain an upper hand on the competition. Does your sales team have too much authority in offering discounts? Do they really know how valuable your product is and how it compares to the competition? Provide sales with the tools they need to be confident in the price you set, and let them drive profit over revenue. For practical strategies on optimizing revenue, check out our Price course. Got a question or feedback? We’d love to hear from you! Send us a message at experts@pragmaticmarketing.com.

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