Email isn’t dead - it’s just starting to grow up
Great article from Richard Mullins of Acceleration in Johannesburg on the use of email in B2B marketing.
What is dying out quickly and deservedly is the bad use of email in the B2B space. Few marketers think that they can get away with abusing other channels, so the death of email abuse is something to be welcomed. Marketers who abuse the channel seem to think the rules of respect and professionalism that govern interaction with customers and prospects in traditional channels don’t apply in the world of email.
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