eBook: New Rules of Sales Enablement
I just read Jeff Ernst’s new ebook “The New Rules of Sales Enablement”. I laughed and I groaned, but mostly I connected with the stories of how many marketers create a freighter full of sales tools and marketing collateral that get stuffed into a “sales portal” never to see the light of day.
If you are a product marketing manager responsible for product launch, chances are high that part of your launch responsibilities will include sales enablement.
Make “The New Rules of Sales Enablement” part of your launch arsenal.
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