Don't forget about internal communications

One of the things we talk about in our Effective Product Marketing seminar is how to roll out a new message. We recommend starting out internally first before rolling it out to the market.

In your rush to get the product launched are you failing to roll it out internally first?

I caught a post that talks about internal communication over at BrandCentralStation in a blog post titled Why internal communications may provide the highest marketing R.O.I. of them all

Internal communications programs that get employees on board when it comes to spotting new business opportunities can also result in bumps in top-line sales gains, too – although of all the employee-directed campaigns, this appears to be the most difficult to implement.

Are you frustrated to discover that people in your organization “don’t get it”?


David Daniels

David Daniels


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