Doing the impossible

ChangeEvery time I tried to initiate change in my company, the organizational antibodies come storming in to attack me. -- A tired executive Trying to do the impossible in your company (or your personal life)? These tips from Daniel Tenner might help. He writes,
In large corporations, almost everything new is impossible. Try to do anything new, and typically you are met with dozens of reasons why it can't be done. As a consultant (which I was throughout my time in the corporate world), however, you've been hired to get something specific done, so you don’t get to echo the "it can’t be done" line back to your client. Your job is, effectively, to do the impossible.
Read more in Dealing with impossible crises.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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