Differentiation vs. Improvement
Scott Sehlhorst writes, Sailboats can sail into the wind because the sail acts like a wing. Why did we wait decades until someone actually used a wing instead of a sail? We've had the data since the Wright Brothers built the first wind tunnel a hundred years ago. People were trying to make sails better instead of making sailboats different. We had to wait until someone had a differentiated innovation. Sailboat designers weren't focused on the market requirement - make sailboats faster. They were focusing on a product specification - make a better sail. Read more in.
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