Differentiation vs. Improvement

Scott Sehlhorst writes, Sailboats can sail into the wind because the sail acts like a wing. Why did we wait decades until someone actually used a wing instead of a sail? We've had the data since the Wright Brothers built the first wind tunnel a hundred years ago. People were trying to make sails better instead of making sailboats different. We had to wait until someone had a differentiated innovation. Sailboat designers weren't focused on the market requirement - make sailboats faster. They were focusing on a product specification - make a better sail. Read more in Differentiation vs. Improvement.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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