Develop your online personality
Companies have a personality, whether conservative or not, friendly or not, kooky or not. The voice of the company should be consistent in positioning and messaging, in documentation and online help, in printed collateral and electronic.
My friend David writes, "It is important for all organizations to create a distinct, consistent, and memorable Web site or blog, and an important component of that goal is the tone or voice of the content. As visitors interact with the content on your site, they should develop a clear picture of your organization. Is the personality fun and playful? Or is it solid and conservative?"
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