David on Marketing 2.0
Most product managers and marketers are familiar with the term 'Web 2.0,' a reference to the 'post-Google' rise of the web, with new emphasis on online search, web-centric media, and, even more recently, blogs. Smart marketers have embraced what David Meerman Scott calls 'Marketing 2.0' - using the new Web 2.0 media to develop thought leadership based marketing, which is valuable, interesting, relevant, and easy to find. Marketing 2.0 recognizes that marketing success today calls for brand new best practices, which David shared at the May 2006 BPMA meeting. Read more inon the BPMA site.
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