David on Marketing 2.0

Most product managers and marketers are familiar with the term 'Web 2.0,' a reference to the 'post-Google' rise of the web, with new emphasis on online search, web-centric media, and, even more recently, blogs. Smart marketers have embraced what David Meerman Scott calls 'Marketing 2.0' - using the new Web 2.0 media to develop thought leadership based marketing, which is valuable, interesting, relevant, and easy to find. Marketing 2.0 recognizes that marketing success today calls for brand new best practices, which David shared at the May 2006 BPMA meeting. Read more in Marketing 2.0 on the BPMA site.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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