Customers: Love Them As You Would Yourself

Most companies pay lip service to truisms like 'The customer is king.' But it's easy for software companies to immerse themselves in the magic of their technologies and not actually focus all that much attention on the customer base. Far more companies talk about treating their customers well than do a good job at it. Yet connecting with your customers is ultimately the way to build customer loyalty, and consequently increased revenue and strong profitability through lower cost of sales. Read Customers: Love Them As You Would Yourself for some ideas on how the Product Management function can help build an enduring connection with your customer base.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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