Customers Don't Know What They Want
Spalding found out that simply getting focus groups together to talk about problems isn't what leads to break-through products. The innovation came from a problem they knew about for a long time and a technology from a completely different industry - turkeys.
The problem they were trying to solve was inflation (for basketballs). The solution idea came on Thanksgiving when Dan Touhey, manager of basketball products, noticed the turkey's pop-up thermometer. Read...
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