Customer Loyalty: Mind & Body, Heart & Soul
Volumes have been written about the concept of customer loyalty and how essential it is to a company's profitability and growth. There's no denying that when a company has loyal customers who keep coming back year after year to buy its product and recommend it to others, then that company sells more products at lower cost than it otherwise would. In other words, they get more revenue at a higher profit.
I believe that each company must craft its own slightly customized, perhaps even quirky, recipe for creating customer loyalty. And that recipe consists of a mix of four ingredients: mind & body, heart & soul.
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