Cross-Functional Teams - the Grand Illusion of Collaboration
Cross-functional teams are a requirement for a successful product lunch. Unfortunately most implementations of CFTs are nothing more than an illusion of collaboration. Executives introduce CFTs as a way to cure organizational dysfunction – the big lie. When implemented poorly (the norm) CFTs are wasteful exercises in forcing people with misaligned objectives to work together to solve a problem. In these instances the CFT leader goes through the motions, endures enormous hassle and spends more time to get less done.
Implementing powerful cross-functional teams requires a cultural shift, setting high expectations of team members, aligning objectives and providing training. When done right it’s magic. It just doesn’t happen organically.
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