Creating Googles, Apples and a process of innovation.
Larry Keeley, co-founder and president of the Doblin Group in Chicago, said that today, companies can increase their innovation effectiveness by 35% to 70% or 9 to 17 times the norm. The norm, of course is the incredibly low 4.5% 'hit' rate of successful innovation that companies generally have. Keeley said that 'if you just use anthropologists, you can triple your innovation effectiveness by three times.' Think of that for a moment. That's probably why corporations are hiring so many cultural anthropologists.
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