confusing marketing with advertising
How often do you find yourself talking marketing strategy and the other person is talking about promotional tactics? Mary Schmidt writes in,
Dr. Near is confusing marketing with advertising. She spent $50,000 on advertising during her first year in business, with no results. In Albuquerque, that’s a lot of money and a lot of advertising. Nary a mention of other marketing tactics or Internet strategy in the article.
I've reached the point where I just don't use the term 'marketing' any more. One of the secrets of market-driven leaders is to know the difference between Big M marketing and little m marketing.
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