Competitive Analysis for Sales
Jacques Murphy writes, "Competitive intelligence and analysis is a big part of any company's job, and is a duty that often falls to Product Managers. In 'Competitive Analysis: Ready When They Are,' we looked at the topic of how to get a read on your competitors' plans and next moves. This discussion focuses on getting information so that your sales reps can sell better against the competition." Read more in Competitive Analysis for Sales.
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