Competitive Analysis for Sales

Jacques Murphy writes, "Competitive intelligence and analysis is a big part of any company's job, and is a duty that often falls to Product Managers. In 'Competitive Analysis: Ready When They Are,' we looked at the topic of how to get a read on your competitors' plans and next moves. This discussion focuses on getting information so that your sales reps can sell better against the competition." Read more in Competitive Analysis for Sales.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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