Comparing Products – Part 1
As Pragmatic Institute espouses, we should be market-driven, with a focus on solving the problems that customers will pay to solve. A screen resolution does not solve a problem, but an easy-to-read screen does – it prevents eye-strain and makes a long-session reading experience (like you would have when reading a book, versus reading this article) better. Avoiding eye-strain is a problem people are willing to pay to solve – we’ve seen that with the success of products that use e-Ink technology. Let’s look at how this example impacts what you do as a product manager. Read more in Comparing Products – Part 1. We've become an industry of "feature speakers." It's always good to be reminded that features exist to solve problems. Read more from Scott Sehlhorst at Tyner Blain.
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