Choosing the right Voice and Tone
If you're interested in clean language and communicating clearly with your customers, you owe it to yourself to spend some time on VoiceAndTone.com. Although it's about writing for MailChimp customers, it offers really good examples of how to communicate to your customers too! Are you this clear? MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform. (link) and Omnivore, MailChimp’s abuse-prevention initiative, keeps our system clean by gathering information from billions of emails and predicting bad behavior in campaigns before they even get out the door. (link) Too much of the positioning I see is facts and figures, feeds and speeds. Why not help customers do their jobs better and with more enjoyment?
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