Choosing the right Voice and Tone

If you're interested in clean language and communicating clearly with your customers, you owe it to yourself to spend some time on Although it's about writing for MailChimp customers, it offers really good examples of how to communicate to your customers too! Are you this clear? MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform. (link) and Omnivore, MailChimp’s abuse-prevention initiative, keeps our system clean by gathering information from billions of emails and predicting bad behavior in campaigns before they even get out the door. (link) Too much of the positioning I see is facts and figures, feeds and speeds. Why not help customers do their jobs better and with more enjoyment?
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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