Choosing and Maximizing Events
In a recent webinar presented by Mike Belsito, co-founder of Industry: The Product Conference, Mike delved into the topic of product people attending events. While it might seem counterintuitive, conferences, seminars and even networking events can offer a huge opportunity for those who work in product marketing and management. But how do you choose the right events to attend? And how do you share the value of attending such activities with your boss, especially if they have to approve time off and allot budget for your extracurricular activities? Choosing Events As Belsito pointed out, when funds and time are limited, you want to be smart about where you choose to spend both. That means you need to look for events that will benefit you, your team and your company. How do you go about doing that, then? Before you choose which event (or events) to attend, ask yourself three questions:
- Will your customers actually be there?
- Will your competitors be there?
- Will other product people be there?
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