Choices reduce satisfaction

Joel writes, "I'm sure there's a whole team of UI designers, programmers, and testers who worked very hard on the OFF button in Windows Vista, but seriously, is this the best you could come up with?" Follow his redesign of one feature of Windows on Joel on Software. How many features in your product were really designed? or were they just assembled?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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