Case Study: The Zhivago Method | SixEstate
Zhivago’s main principle is deceptively simple: If you want to know how to increase sales, ask your customers.There is a whole philosophy twisted up inside that sentence. Notice that you don’t ask your employees, as some suggest, because they’re usually not your biggest customers. You don’t ask suppliers. You don’t ask the Internet. You don’t implement some plan you read about in a book or online — unless it’s based on first asking the customer. via Case Study: The Zhivago Method | SixEstate. Nothing beats a direct interaction with a customer. Why do marketers loathe talking to the market? Follow Zhivago's (and pmiPragmatic Institute's) method instead.
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