Camels and Rubber Duckies

Pricing is a mysterious thing. We talk about pricing in Practical Product Management and find that almost everyone has a point of view and a recent challenge with pricing. "Do I charge a lot or not?" "Should I do a site license?" "How about different prices by segment?"

Joel Spolsky explores the conundrum of pricing:

"You've just released your latest photo-organizing software. Through some mechanism which will be left as an exercise to the reader, you've managed to actually let people know about it. Maybe you have a popular blog or something. Maybe Walt Mossberg wrote a rave review in the Wall Street Journal. One of the biggest questions you're going to be asking now is, 'How much should I charge for my software?' "

Read Joel's strategies for pricing in Camels and Rubber Duckies.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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