But will anyone buy because of Dish, Colorado?

Echostar Communications yesterday embarked on a bizarre publicity stunt by offering free satellite television to all households in the first US town willing to change its name to Dish. It's embarrassing! This seems a silly dot-com-type publicity stunt that will never affect revenues. Will anyone buy a second-rate system because of Dish, Colorado? Read more.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.

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