Business of Software conference

SjI won! Or at least I'm a finalist. Thanks to all of you who voted for my YouTube video for the Business of Software conference. My video, "Software is a hobby," was in the top five and I'm headed to San Jose in October. If you're going to be at the conference, be sure to come by and say hello. Now I'll have to see if I can say anything in only 11 minutes. Those of you who know me know that I can barely say hello in 11 minutes!
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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