Business of Software, 2009

If you're interested in building long-term, sustainable and profitable software businesses, then you should go to Business of Software 2009 on November 9th-11th, 2009 in San Francisco. For two and half days in November you'll hear Joel Spolsky, Geoffrey Moore, Donald Norman, Paul Graham and many others talk about to succeed in the business of software. Watch the video to hear Joel Spolsky explain what Business of Software 2008 was all about. And hey! I'm in the video too, near the end. Don't blink or you'll miss it. :-) I spoke at the conference the last two years. Lots of interesting speakers and great hallway conversations with business leaders in technology. See my 2008 presentation here and my 2007 presentation here. I plan to attend again this year. c u there!
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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