Building Bad Ideas, Fixing Broken Products and Writing Kick-Butt Product Datasheets

We all know we should be market-driven, but sometimes we don’t have a choice. Discover how to turn someone else’s bad idea into your team’s great success in the October Pragmatic Marketer Update. You’ll also discover what you need to consider—and why—to avoid falling victim to the hype of the newest technology. And if you’ve ever wondered whether anyone actually reads product datasheets, the answer is “yes,” but only if you know how to write a kick-butt product datasheet. If you have an idea you’d like to write us about, email us at

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