Book review: Behind the Scenes
Successful trade show exhibits hinge on how well organized the event planner is. Behind the Scenes is a very practical guide to planning for and exhibiting at a show with lots of not-so-obvious tips as well as reminders for all those things you already knew. The book is particularly helpful for event planners who are just starting out, giving expert advice to avoid both common and uncommon show problems. Those who have run shows will find themselves nodding in agreement, particularly when the author relates this or that disaster and how to deal with it. Stolen equipment? Missing booth? Untrained staff? That's happened to all of us. The book has a great troubleshooting section plus planning checklists and schedules.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.