BOM: Win/Loss Analysis

February’s Box of the Month is win/loss analysis. Throughout the month we’ll highlight articles, webinars and blog posts to help you understand why recent evaluators of your product did or didn’t buy it. We’ll share articles on gathering competitive intelligence using win/loss interviews, the best way to approach win/loss calls, a podcast on how to increase your company’s positive outcomes using win/loss success and even an infographic based on win/loss survey results from Primary Intelligence.

Also, if you’re interested in learning more about how to conduct effective win/loss interviews as part of an effective competitive analysis program, check out our webinar with Steve Piper, co-founder and CEO of CyberEdge Group.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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