BOM: Program Effectiveness
April’s Box of the Month is Program Effectiveness, which we define as measuring and tuning go-to-market programs to ensure alignment with corporate goals. Throughout the month we’ll highlight articles, webinars and blog posts to help you measure program success. You’ll learn about the six marketing metrics your CEO wants to see, which marketing metrics to embrace and ignore and so much more. Check out our BOM page for a full list of relevant articles, webinars and blog posts. And don’t forget to register for this month’s webinar: Creating and Managing a Successful Customer Advisory Board Program. Register now!
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