BOM: Program Effectiveness

April’s Box of the Month is Program Effectiveness, which we define as measuring and tuning go-to-market programs to ensure alignment with corporate goals. Throughout the month we’ll highlight articles, webinars and blog posts to help you measure program success. You’ll learn about the six marketing metrics your CEO wants to see, which marketing metrics to embrace and ignore and so much more. Check out our BOM page for a full list of relevant articles, webinars and blog posts. And don’t forget to register for this month’s webinar: Creating and Managing a Successful Customer Advisory Board Program. Register now!
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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